Personal skills and experience

  • Moderation of focus groups, in depth interviews, creative workshops, brainstorming, conduction of ethnography and observation research, etc .
  • Recommendations on qualitative research methodology, design, sample and structure - based at the profound and thorough estimation of Client’s needs, proven experience in different areas of qualitative research.
  • Creation of discussion guides and screeners.
  • Project management and Co-ordination of fieldwork and recruitment .
  • Providence of full analytical reports and presentations ( in Russian and English).

 

Areas of Research Experience

  • Product and brand tests
  • New product development
  • Concepts and advertising tests
  • Packaging research
  • U&A and consumer behavior
  • Customer satisfaction
  • Brand image
  • Lifestyle research
  • Motivational research/Censydiam
  • Ethnography/observation
  • B2B, B2C